Juna & Ethical Fashion

Supporting fast fashion is something that we´re all guilty of doing at some point. It´s cheaper (and we all love a good bargain), many of us won´t even know the difference and did I mention it´s cheaper? But do you know at what cost it´s cheaper for you?

Sometimes we come across disturbing newspaper articles mentioning big fashion groups´ scandals (price tags with desperate cries for help, for instances), trying to alert us to the issues of the so-called fast fashion. It doesn’t stop most of us from buying but at least it can help us make smarter choices regarding what and where we choose to buy. I didn´t understand much besides the obvious about what sustainable fashion was about and the negative impacts of fast fashion so I did a little research and it´s both an interesting and devastating topic.

Jewellery by Juna is an eco-friendly brand, using recycled sterling silver, fair trade gold and each piece is hand-crafted, making sure everyone involved in the process is fairly paid and well treated is one of their objectives. A beautiful blue gemstone necklace caught my eye and so that´s what I chose to style.

I was immediately impressed with the quality of the materials (chalcedony, iolite, sterling silver) and I asked for a longer length to have multiple options when it comes to style it (as you know, layering is kind of my thing when it comes to accessories plus the internet says it´s cool and trendy, so…).

Because of the beautiful pendant I often use it backward, with open back dresses or tops (which I’m counting to look way cooler during the summer when I finally get a proper tan…).

The necklace is just one of the many unique pieces Juna crafts. After this necklace, my favorites are the multiple stacks of rings. Everything is so minimal and tasteful that you can´t possibly go wrong when styling her pieces. Make sure to check Juna´s online store here and her website, which provides useful information on the crafting process and gives you an idea of what ethical fashion is.

I believe bloggers and influencers have an important role in this matter. With a big following come big responsibilities. At least I always saw it that way. Promoting sustainable fashion is one of the things I care about the most.

There are multiple ways of supporting slow fashion: buying vintage, choosing small companies (you can even help local and small businesses grow), create your own clothes (that´s a tricky one, I know, but it´s a childhood dream) or choosing quality over quantity (you´ll end up saving money with your long-term investment).

Would love to know your thoughts both on my beautiful necklace and sustainable fashion so you know what to do! 🙂