It’s all over Instagram and Daniel Lee, Bottega Veneta’s creative director, is the one to blame. He’s responsible for the Italian brand revitalization and for making the pouch bag the it bag of the season. By giving an edgy touch to classic pieces, Daniel Lee brought Bottega Veneta back to the spotlight and made street style way more practical without neglecting elegance. Most of the trendiest pieces are already sold out but one thing is for sure – the pouch bag promises to fit way more than your house keys, a clear contrast with Jacquemus’ tiny creation.