H&M Design Award 2014 – Eddy Anemian

I must do a “mea culpa”… While I was focusing on Alexander Wang for H&M, this guy was conquering another collaboration. And what a collection! The French designer who just won the H&M Design Award 2014 was inspired by Tilda Swinton, in the movie “I am Love”, and by the french painter Ingres.

In the film, Swinton is Russian; she lives in Italy and wears Jil Sander outfits. It´s that idea of European exoticism that interested me.

The collection couldn´t be more interesting – including a maxi structured skirt that can be, when paired with different tops, worn during the day, or at a party at night; ruffles; lots of white; lots of patterns; wide pants.

Perfect for people who still like to add a bit of summer on their fall outfits and for people who love prints. I specially like the ruffles and the wide high waisted pants, both patterned and white.